NOTE: It is not enough to simply know the qualities and behaviors of A True Professional. One must understand how to first acquire and then practice them consistently, so that employers, investors and associates will have no doubt that one possesses them. The value of this book is the real life examples, strategies and tips for doing just that!


FOREWORD
PREFACE
ACKNOWLEDGEMENTS
INTRODUCTION

CHAPTER 1: GROOMED 
1. Dress one step above those you are dealing with… 25
2. Dine using proper etiquette for the occasion… 31
3. Maintain a healthy diet, exercise regularly and stay fit… 39
4. Avoid excesses and extremes, practice moderation in all things… 45
5. Take personal time, rest, reflect and regenerate… 51

CHAPTER 2: KNOWLEDGEABLE
6. Know a lot about something and a little about a lot… 58
7. Be curious, ask a lot of questions and really listen to the answers… 64
8. Read, Read, Read… 70
9. Have more than one idea and at least two solutions to every problem… 76
10. Never stop learning, approach a profession as a continuing education… 83

CHAPTER 3: CONNECTED
11. Develop a professional network and enroll others in your dreams and goals… 91
12. Join and contribute to professional, community, charitable and social organizations… 98
13. Choose domestic partners and best friends who make you a better person and a more effective professional… 104
14. Associate with positive, forward thinking doers; avoid chronic complainers and naysayers… 111
15. Give people your full attention when engaging with them… 118

CHAPTER 4: AWARE
16. Tell the truth and keep your word… 127
17. Manage your temperament; admit when you are wrong and apologize… 133
18. Know your weaknesses and blind spots; do not bluff… 141
19. Be mindful of yourself in different environments; adapt, but do not make uninformed assumptions… 147
20. Get out of your comfort zone; change it up, seek new and challenging experiences… 153

CHAPTER 5: TIMELY
21. Be on time and use time wisely; do not procrastinate… 160
22. Be organized; make a “To Do” list every day and separate the important from the unimportant… 166
23. Be prepared and do more than what is asked or expected… 172
24. Be timely, not trendy; do not chase fads or be seduced by hype… 179
25. Be responsive, be resourceful, persevere, and finish what you start… 185

CHAPTER 6: POLISHED
26. Communicate effectively; write clearly and speak deliberately… 193
27. Say ‘thank you’ a lot; make others feel good about their efforts and contributions… 199
28. Save and invest; stay disciplined, avoid shortcuts and get-rich-quick schemes… 206
29. Do your best and face your fears; do not dwell on what you cannot control or change… 213
30. Anticipate the future; plan to win rather than not to lose, and accept full responsibility for your life and career… 220

DURWARD W. OWEN, BIOGRAPHY… 226
ABOUT THE AUTHOR… 228
ONLINE RESOURCES… 230
END NOTES… 231