An Essential Read for Aspiring Professionals


Looking to get hired, promoted, referred or recommended?
This is the book anyone starting a career or wanting to advance professionally should devour.
An instant classic!


This book explains the 6 qualities and 30 specific behaviors necessary to rise to the top of any profession. It includes 240 strategies and tips on acquiring the qualities and practicing the behaviors. It also includes career advice from more than 60 amazingly accomplished people, and 30 data points and real-life examples for career success.

Praise for A True Professional

“Sincere, powerful, and compelling – a must read if you want to change your life for the better. If Dale Carnegie of “How to Win Friends” were alive today, he might have written this book. I say “might” have, because I think it would be tough for even him, to have communicated so much learning in such a clear, concise, and compelling manner.

~ Franc A. Nemanic

“Never stop growing. Mike has hit a homerun with A True Professional. His authentic approach and ability to be vulnerable sucked me into the book which I devoured in 3 days. If you are leading a sales organization that is customer-facing, you need to buy this book for your team to use as a guide.”

~ Tucker McGrath (Amazon Certified Purchase)

“What A True Professional did for me…. Great read. A Classic resource for many years to come! As someone who has existed in the professional space for some time, I found this book informative, refreshing and full of resources. I did not start as a professional. As a high school drop out and run away I had to learn how to be a professional the hard way with contributions from several mentors along the way. On the first read, A True Professional has accomplished a few things for me. #1. It confirmed lessons I’ve picked up but also added depth and dimension to each. #2 Called out the 6 qualities for all professionals to develop, some of which I was only slightly aware and can now focus. #3 Provided specific behaviors and actions to enhance my own level of professionalism. A perfect read for graduates and seasons professionals who want to become True Professionals. Thank you, Michael! I’m sure this book will soon line the shelves of many people, or I should say, many successful people!

~ Greg

“The book you would give to your younger self! What I wish I had known when I started my career! If you feel like your career is struggling in the dark – this book is the light switch! Really, Mike has delivered on a set of qualities and behaviors that would have escalated my career and opportunities. I appreciate the way that he used his own stories – both the failure and successes to provide road signs to show you the way. It’s not a re-written history of everything I’ve done right, just a realistic and pragmatic view of lesson learned. Stories I can relate to looking back and some I’m glad I missed. If you’re looking for the book to help you further your career – with the things you can do every day to do so – you’ve found it here.

~ David

“I Wish I Had Read This @ Age 22! Valuable information suitable for both one’s professional and personal life. Quick read with poignant information and advice. I wish somebody had shared this information with me when I was 22 so I could have avoided the sometimes painful and often embarrassing learning curve!”

~ Frank MacDonald

“An amazing book with simple and timeless lessons for success. I just ordered five more to give to family and friends. Thank you, Mike and Durward, for this gem of a book.”

~ Certified Purchase, Amazon Customer

“A True Professional — Is an excellent read. Mr. O’Donnell reminds us the timeless qualities that are still very much expected in our world today. This book will challenge those who don’t believe professionalism is necessary, it will encourage those of you who desire to see it embraced again by all. This is a must add to your library.”

~ J. Ward, South Florida

“Excellent reference book- with timeless advice for all ages! I found myself nodding my head throughout this very well written book. Michael’s clear, concise writing style- and timeless reminders of the qualities and skills a “true professional” possesses- make this a must read for all ages. Whether you’re about to enter the work world- or, like me, have quite a bit of real world experience- this is the kind of book you will want to re-read every year to stay on the path of continuous improvement.”

~ Steven A Rosato

“These are timeless lessons for all professionals, especially those just starting their careers. It covers many important lessons that seem to have been lost over the years. I think all young people should read this (and experienced people too – good refresher). It is discouraging to walk into a store or have contact with a business person that doesn’t seem to know (or remember) what is required to present themselves in a professional manner. This book will definitely help teach important lessons. All schools, DECA programs and businesses that hire people who come in contact with the public should buy this book for their scribes! Easy read with good lessons… well done!”

~ Patricia Curtis

“As a college professor, management consultant to Fortune 500 companies, and board director of several non-profits, I can confirm the qualities and behaviors championed in A True Professional are just as applicable in the education and non-profit sectors, as they are in the business world. Professionalism never goes out of style as a key to a successful career.”

~ A.J. (Lonnie) Strickland, John R. Miller Professor of Strategic Management, The University of Alabama, Graduate School of Business


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Have you read the book? Please let us know what you think, or drop us a note here if you would like us to be in touch:


Contact: Shea O’Donnell | Publicist | A True Pro | 601 W. Las Olas Blvd., Number 1613 | Fort Lauderdale, FL 33312 | 754-223-3601 | shea@atruepro.com